What is an example of targeted advertising?
Targeted advertising is a specialized form of online marketing that focuses on specific traits, interests, and preferences of individual consumers. Advertisers acquire this information by tracking consumers’ online activities and interactions. For instance, if you search for hiking gear and browse outdoor-related websites, targeted advertising algorithms may identify you as an audience interested in outdoor activities. As a result, you may start seeing advertisements for hiking boots or camping equipment on various websites and social media platforms. Targeted advertising relies… Read More »What is an example of targeted advertising?